This post handles how to match products effectively and fast. Matching products effectively means that you have extracted or updated all your data with the most info That way those can be used for filtering products in your product catalog when you start matching process. For example if you are a retailer of cosmetics you would divide your products into relevant groups such as:
- Body lotions
- Hair products
- Intimate products
This way you can delegate the matching process with people who have the needed expertise to easily identify the products.
Always extract everything you can and enrich your product information with offline data
Especially make sure to get all relevant codes and differentiating information, such as EAN, GTIN, manufacturer's code, SKU, model number and variant type. This means that you can then use this info to automatically bulk match ideas.
Use Sniffie's automatcher if possible
Sniffie's automatic matcher will confirm all products with an exact identifier such as EAN or model number automatically. This means that you don't need to do any manual work at all. Read this article if you are interested in using Sniffie's automatcher.
It's a good idea to filter products before you start matching
We recommend starting the matching process from the product catalog filters to filter out the relevant products that you want to match. If you are responsible for a specific product segment, you can use the filters to get only the products you need, The filters you should use to make the matching easy and effective often are the following.
1. Start with the website filter to filter only products from you own store
This makes sure you know the products you are about to match. Your competitor's products will appear as suggestions when you continue with the matching process.
If you don’t have a product so you don’t need to monitor the competition for it. That is why you should always first match products against your website. As that is the main master product list that you will have. If the competitor is having more or less products it doesn’t matter as long as all your products are matched to relevant competition.
2. Continue with product category filters
After website, choose the product categories that you want to match. Choosing a product category allows you to concentrate into similar products. The suggestions often are very close to each other and it helps to be in the right mindset when the products are from the same category.
While matching you start to generate understanding on which product are which and this will increase the speed of matching. You also notice quickly which products the competitor might be missing so you don’t have to look for them every time.
Product catalog filters help you to narrow down the products in your product catalog.
3. Use match status to narrow down the selection
Finally selecting the match status as unconfirmed, makes sure you are not going to see the products that you have earlier on confirmed. It helps you a lot, when you do matching in smaller batches.
Understanding how to work with automatic suggestions
1. How does automatic matching work?
Sniffie is doing an automatic matching for you to help your product match confirmation. This said you need to also understand the limitations in cases that Sniffie has not been matching those earlier on. Let me take you through the automatic matching.
Sniffie matches products in the same category first and tries to understand the similarities in all variables between the products. This includes product name, image, description, price, variant information etc.
Based on all this information, Sniffie makes statistical analysis from your data set. It returns a fixed number of suggestions (up to 10) based on the products that satisfy its criteria. You can get more suggestions by scrolling down and loading more.
Product match accuracy usually improves the more data you extract or upload to Sniffie. Product match suggestions will not return suggestions for the website you are matching the products to. This is because you likely want to match products between different websites and not within the same website.
Product name might be similar, yet meaning a different product so be precise on what you match.
2. Why is there a list of products with nothing in common?
In some cases you are shown a long list of products that seems to have little in common. The most likely cause is that your product is the only product in the market. That is, no other seller sells that product. However, Sniffie is still trying to suggest you products that may be relevant. Their automatch score is just very low in these cases. These are returned, since Sniffie could not find anything better in your product catalog.
If you think that there is no product to match with, just move on. Alternatively, you can extract more data.
3. Why are there several similar products?
In some cases online stores give different products with a same name. That is, sometimes different variants (e.g. colors) are displayed with the same product name.
In cases where you have for example spare parts that have very little difference the name does not tell you that. The difference is often found in description or the product code would tell you that. Naturally if you have only sniffed the product name you have hard time to say which is the right product. The option one is that you try to look for the product price and look from the actual site which is the right product. Other option is that you do the sniff again and collect more information such as description or product code as well.
Sometimes different products might have the same name making it hard to know if the product is an exact match. You can get more information on the product by clicking on the info icon, where all the fields are shown.
NOTE: We don’t suggest confirming exact matches based on exactly the same product name alone.
Why can’t I see all the product pictures?
Sometimes you notice that your products have a preview of cloud icon instead of a product image. There might be several reasons for this. Most common is that you have not sniffed the product image. If you have but are still not seeing pictures, please contact Sniffie support.
Always double check if you hesitate
If you have several sites monitored and you notice that there is only a couple of products suggested from those sites. You can load more suggestions by scrolling down or using the search tab.
Make use of the info icon to see all the relevant information for the product.
How to use the product match search tool effectively
In many cases the product names and other information can be quite different from each other. Unless you have an exact nominator such as EAN code sniffed it means you need to know which of the products are the matching ones. Here is an example on how the naming might be very different with similar products. Let’s take an example of sunscreens.
Product match search tool can be used to look for products that are not automatically shown to you.
The product you are matching is:
Vichy Ideal Soleil SK50 Fresh Face Mist 75 ML
The competitors might name the product in following ways:
Vichy Ideal Soleil SK50 Face Mist 75 ML
Vichy Ideal Soleil SK50 Spray 75 ML
Vichy Ideal Soleil Spray SK50
Vichy Ideal Soleil SK50 7,5d
This means that in some cases Sniffie might show you either too many or too little options because it always tries to show you the relevant options. To use the search tool effectively use the following tips.
- Use the brand name to narrow down the options
- Then add the model or product type number to further narrow your search
- Wait always before entering the whole name or model
- Then use different variations of size ie. 5 instead or 50 first to see if the is shortened options used
- Try different versions of the name
- Load more options to see if there is what you are looking for
With these instructions you should be able to do matching quickly and effectively your products.