Sniffie’s product catalog is your unique index of all products in all stores and all websites.

How product uniqueness is determined

A unique product is each individual product extracted from a website for the first time it is encountered. For example, should your category have 10 products, all of these create an entry to Sniffie’s product catalog. When you sniff the same category from your competitor’s website, the results on that website those individual products are added to the product catalog. That is, if your competitor sells the same 10 products, these are still added to product catalog. This is because Sniffie needs to keep track of your competitor’s products individually from yours.

Product’s uniqueness is determined by the combination of the following: product category, website, product name, product code. Additionally, if dynamic store names are used, the uniqueness includes the dynamic store name as well. This is because now Sniffie needs to keep track of each product in each website in each physical location.

Let’s say you have 10 competitors, so the total number of monitored websites is 11 (you + your competitors). You and your competitor all sell exactly 10 products, some that are matches and some that are not. The total amount of unique entries in your product catalog is now 11*10 = 110.

The image below displays you how the number of products is calculated.

How Sniffie’s product catalog is populated. Each column represents a website+store name combination, each row represents a product. All green flags are the same product across the competitors. All red flags are products without matches.


Don’t hesitate to contact Sniffie support!

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