Product matching

How to match products and start comparing your prices

Elina Kotamäki avatar
Written by Elina Kotamäki
Updated over a week ago

Product Matching is a cornerstone feature of Sniffie. It enables you to monitor products against the relevant competition. Product matching is done in the Products Catalog view and then stored in everything you do in Sniffie.

Note: If you are unsure about the theory of product matching, please read this article first.

How to match products:

  1. Login to Sniffie.

  2. Head to the product catalog on the left-side menu.

  3. In the product catalog you will see a column titled Matches. All products should either have the value Unmatched or the value # exact on them in blue text. (see picture one below)

  4. When you click on a product's blue font text, it will open up the product's card. This is what we call the matching modal.

  5. From left to right, Sniffie will show you current matches if there are any (tab 1), recommendations (tab 2), and the search bar (tab 3). (See picture two below)

  6. In recommendations you will see any matches that Sniffie has found. From here you are able to confirm potential matches. You can confirm these by either clicking Exact or Substitute. This will send the product to the Matches tab.

  7. You can also try looking for matches yourself by using the search bar.

Picture 1: Where you can find the matching modal.

Picture 2: Sniffie matches for a product

Good to know:

You may view more information on the product you're about to confirm by clicking the ( i ) -icon in the upper right corner of a product card. If the product is already in an existing product match group, the status of the product is Existing match group.

If you use dynamic store names, the products for all of the stores on that website will automatically be an unconfirmed product group. That is, the product group will always consist of the same products within different stores. For example, if you have 10 different physical stores for one website, then you will have a product group consisting of 10 items in an unconfirmed status. Changing any of the products in a physical store to another group will transfer all other physical stores to this new product group as well

Note: if you really need to reset the match status of products which appear as confirmed without match, please contact Sniffie support. In addition, if you want to confirm all of Sniffie’s suggested matches without any human oversight you will also need to contact Sniffie support.

Using the search bar

In November 2017, Sniffie began offering suggestions based on the most relevant matches per store. However, sometimes the website may have multiple products that you want to be included in a product group. You may also find in some cases that an open field search will quickly yield the results you are looking for.

In such cases, you may search for products by clicking the search field. This will open a product search page. The product search page allows you to search for any product within your product catalog. By clicking on the ( i ) inside the product card, a product information page will open. From the product information page you can click the provided website URL and you will be taken to that product's website.

Product search terms are split with spaces

When you perform multi-word searches, the search terms are split by space characters. For example, if you search for iPhone 13 Pro our search algorithm splits your query into two different search terms iPhone 13 and Pro.

If you want to perform a search according exact parameters, without spaces splitting them into separate search terms, you must place your search terms in quotes. For example, performing a search for “iPhone 13 Pro” will only return results for the exact parameters defined by the quotation marks, i.e.: iPhone 13 Pro.

Product search combines search terms with a Boolean “AND”

That is, when performing a product search, Sniffie searches for products with all matching terms. For example, if you perform a search for iPhone 256, then Sniffie will return search results for all products containing both of the terms iPhone and 256.

By default product search only returns results based on product name, product code, and brand

If you wish to perform a search based on a different field in your product catalog, then you need to define that field in your search parameters. You can define search parameters such as “website” by typing the search parameter followed by colon, in the search field. For example, performing a search for iPhone will return results for iPhones on

You can also perform searches for exact product page URLs by using the parameter URL: This is useful if you already have exact product page URLs matched in another system such as Excel.

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