Sniffie’s product catalog is your unique index of all products in all stores and all websites.

Sniffie defines a unique product as each individual product which is extracted from a website, the first time it is encountered. For example, if you have a product category containing 10 products, then all of the 10 products are created as an entry in Sniffie’s product catalog.
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When you sniff the same category from your competitor’s website, and the results from that website contain those same individual products they will be added to the product catalog separately. That is, if your competitor sells the same 10 products you sell, those products are still going to be added to the product catalog. This is because Sniffie needs to track your competitor’s products separately from your own.

A product’s uniqueness is determined by the combination of the following:

Additionally, if dynamic store names are used, the uniqueness includes the dynamic store name as well. This is because now Sniffie needs to keep track of each product in each website in each physical location.

Let’s say you have 10 competitors, so the total number of monitored websites is 11 (you + your competitors). You and your competitor all sell exactly 10 products, some that are matches and some that are not. The total amount of unique entries in your product catalog is now 11*10 = 110.

The image below displays how the number of products is calculated

How Sniffie’s product catalog is populated. Each column represents a website + store name combination, each row represents a product. All green flags are the same product across the competitors. All red flags are products without matches.

If you have any further questions regarding what constitutes a unique product within the product catalog in your Sniffie app please do not hesitate to contact Sniffie support. We are happy to help!