What are insights?

Insights is a module in Sniffie which allows you to easily find out which actions would be most beneficial to perform on any of your products.

Where can I access insights?

You can access insights from your Product Catalog view by clicking on the global filters button. If you have the insights module enabled, you will see a separate section for insights below your global filters. Insights behave similarly to global filters.

Insights behave like similarly to global filters

List of insights which do not require an AI module

Product has AI suggestions: Product has an AI suggestion regarding what to do with the product
Not meeting margin target: Product's current price is below the set margin target.
Product loses money: Product's current price is less than its costs.
Missing required fields for AI: Product has certain fields that are missing or invalid (usually cost is undefined, or price = 0).
Pricing strategy execution fails: There is an unrecoverable failure in pricing strategy execution. Click on the product catalog row, and then on the product page click the notice and error log to see what the error is.

List of insights requiring one or more AI modules:

Product is elastic: Product seems to behave elastically
Product is inelastic: Product seems to behave inelastically
Volume increases with price: Volume seems to increase with price. This can happen if the product has behaved inelastically before and is not transitioning to elastic. Check the volume vs. price graph for the product in question.
Run rate in days: Indicates how long in days the current stock lasts.
Benefits from a small price drop: Product seems to benefit from a minor price (<10%) drop. These may be good candidates for promotional coupons.
Benefits from a medium price drop: Product seems to benefit from a medium (10-20%) price drop. These may be good candidates for supporting products in discount campaigns.
Benefits from a large price drop: Product seems to benefit from a large (20-30%) price drop. Consider putting them on a discount campaign.
Benefits from a very large price drop: Product seems to benefit from a price drop > 30%. Consider putting them on a discount campaign.
Benefits from a small price increase: Product seems to benefit from a minor price (<10%) increase.
Benefits from a medium price increase: Product seems to benefit from a medium (10-20%) price increase.
Benefits from a large price increase: Product seems to benefit from a large (20-30%) price increase.
Benefits from a very large price increase: Product seems to benefit from a price increase > 30%.
Percentile of revenue: Gives out the percentile of revenue, where 100% is the top seller and all other products are ranked behind it in order.
Percentile of profit: Gives out the percentile of profit, where 100% is the top seller and all other products are ranked behind it in order
Percentile of quantity: Gives out the percentile of quantity, where 100% is the top seller and all other products are ranked behind it in order
Percentage of max revenue: Gives out the percentage of revenue when compared to the product with maximum revenue. 90% means that you receive 90% of the revenue of the top performer product.
Percentage of max profit: Gives out the percentage of profit when compared to the product with maximum profit. 90% means that you receive 90% of the profit of the top performer product.
Percentage of max quantity: Gives out the percentage of quantity when compared to the product with maximum quantity. 90% means that you receive 90% of the quantity of the top performer product.
Seasonality info available: Product has enough data for full seasonality that can be used in forecasting modules.