Product Match is a cornerstone feature in Sniffie. It enables you to monitor products against relevant competition. Product Match is done in the Product Catalog view and stored into everything you do in Sniffie.
Confirming a product match suggestion
When you click open the product matcher, Sniffie will show you the recommended matches that it has found. Those Product Matches can be confirmed by clicking either the "Exact" or "Substitute" -buttons. This sends the confirmed matches to the "Matches"-tab in the Product Matcher.
You get more information on the product you're about to confirm by clicking the ( i ) -icon in the upper right corner of a product card. If the product you are about is already an existing product match group, the status of the product is “Existing match group”.
If you use dynamic store names, the products for all of the stores in that website are automatically an unconfirmed product group. That is, the product group will always consists of the same product within different stores. For example, having 10 different physical stores for one website will have an exact product group of 10 items in unconfirmed status. Changing any of the products in a physical store to another group will transfer all other physical stores to this new product group as well.
If you, for some reason, really need to reset the match status of these “confirmed without match” products, please contact Sniffie support. In addition, if you want to confirm all of Sniffie’s suggested matches without any human oversight, also contact Sniffie support.
Adding additional products to a match group outside of Sniffie’s initial suggestions
Since November 2017 Sniffie started suggesting the most relevant matches per store. However, sometimes the website may have multiple products that you want to be included in the product group or Sniffie’s suggestions may be wrong. In such cases, you can add search for another product by clicking the search field. This will open a product search page. This allows you to search for any products within your product catalog and return all the relevant results. By clicking on the ( i ) inside the product card, a product information page will open and clicking the website url will take you to that product's website. For more tips on how to use Sniffie’s product search efficiently, read this guide.
You can select the match type simply by clicking either "Exact" or "Subsitute". When you select the product for a match, it will appear at the"matches"-tab of the product matcher modal. You can then search for another product with different string combinations. When you are finished, just move on to the next product from the upper right corner of the matcher. Every match you did earlier is saved automatically as you go.
Changing the Match Type
Match Type (Exact, Substitute) can be changed after you've confirmed the matches. Just move on to the "Matches" -tab and click on the "Exact" or "Substitute" -buttons. This will change the product's match relation against the product.
Sniffie Match types
Product Match has two different levels:
Exact match means that your product and the competing products are the same e.g. Coca-Cola 150ml and Coca Cola 1,5dl. This is what Sniffie Algorithm is trying to find and it is the given type for any match.
A Substitute product might be a competing one through a use case e.g. Wooden floor vs. Plastic floor of the same level.
How to use exact and substitute matches?
Certain organization have different approaches as to what are exact and substitute matches. It doesn’t really matter if you use labels of exact and substitute differently than explained above as long as you stick to similar strategy across all your products.
In most cases Sniffie users have the best knowledge and understanding of the market and thereby they are best suited to define what is an exact match and what is a substitute match.
Removing a confirmed product match relation
Confirmed product matches can be removed from an existing product match group selecting the desired product and clicking the “Remove match” button. Unconfirmed product matches do not need to be removed: these are only Sniffie’s suggestions for possible matches.