Product Matching is a cornerstone feature in Sniffie. It enables you to monitor products against the relevant competition. Product matching is done in the Products and then stored in everything you do in Sniffie.

!!! If you are unsure about the theory of product matching, please read this article first.

How to match products:

  1. Login to Sniffie.

  2. Head to the product catalog on the left-side menu.

  3. You will see in the catalog a column named "Matches". All products should either have the value "Unmatched" on them or "# exact", in blue font (see picture 1 below).

  4. When pressing on a product's blue font text, it will open up the product's card, what we call the matching modal.

  5. From left to right, Sniffie will show you current matches if there are any (tab 1), recommendations (tab 2), and the search bar (tab 3). See picture 2.

  6. In recommendations, you can find matches that Sniffie has found that you can confirm. You can confirm these by either clicking "Exact" or "Substitute". This will send the product to the "Matches" tab.

  7. You can also try looking for a match yourself using the search bar.

  8. Find additional good to know information here :)

Picture 1: Where you can find the matching modal.

Picture 2: Sniffie recommendations to a product

Good to know:

You get more information on the product you're about to confirm by clicking the ( i ) -icon in the upper right corner of a product card. If the product is already in an existing product match group, the status of the product is “Existing match group”.

If you use dynamic store names, the products for all of the stores on that website are automatically an unconfirmed product group. That is, the product group will always consist of the same product within different stores. For example, having 10 different physical stores for one website will have an exact product group of 10 items in unconfirmed status.  Changing any of the products in a physical store to another group will transfer all other physical stores to this new product group as well.

If you, for some reason, really need to reset the match status of these “confirmed without match” products, please contact Sniffie support. In addition, if you want to confirm all of Sniffie’s suggested matches without any human oversight, also contact Sniffie support.

Using the search bar

Since November 2017, Sniffie started suggesting the most relevant matches per store. However, sometimes the website may have multiple products that you want to be included in the product group or Sniffie’s suggestions may be wrong. In such cases, you can search for another product by clicking the search field. This will open a product search page. This allows you to search for any products within your product catalog and return all the relevant results. By clicking on the ( i ) inside the product card, a product information page will open and by clicking the website URL you will be taken to that product's website.

Product search terms are split with space

When you do multi-word searches, words are split by space characters. For example, if you search for iPhone 13 Pro our search algorithm splits this into two different search terms iPhone 13 and Pro. If you want to search for the exact parameter that is split by a space, just put the search term in quotes. Basically, search for “iPhone 13 Pro”.

Product search combines search terms with boolean “AND”

That is, when performing a product search, Sniffie searches for products with all matching terms. In the example iPhone 256, Sniffie will search all products with iPhone and 256.

Product search searches only product name, product code, and brand by default

If you want to direct your search to a different field in your product catalog, you need to define so in the search parameter. For example, a search like iPhone searches for iPhones on

You can also search by exact product page URLs by using the parameter URL: which is useful if you have exact product page URLs matched in another system such as Excel already.

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